RCA – Agriculture


RCA – Agriculture



Our Client RCA needed to recreate their existing packaging persona to cater to their rural audience with contemporary approaches. They briefed us to come up with a fresh, colorful approach and design eye-catchy packaging for their agricultural products.


Executing packaging for RCA was a trip to simpler and raw times. We researched for the most loved and consumed brands in terms of packaging and customer appeal. The navigation of our design stemmed through farms, lands and rich agricultural references derived from our very own national contexts. The design turned out extremely crisp, fresh and modern, just as per our Client’s demands.

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