Mashal Studios is a platform dedicated to preserving and promoting the work of artisans from across Pakistan, from handwoven cane crafts to centuries-old block printing traditions. With a mission rooted in heritage, Mashal connects skilled craftsmen with wider audiences, ensuring their stories and livelihoods continue to thrive. We worked with Mashal Studios to elevate their digital presence, crafting a social media identity that is engaging, appealing, and reflective of their timeless craft traditions. Our collaboration helped position Mashal as a modern voice for artisans, bridging the gap between tradition and contemporary markets.